We created a core messaging brochure and conference booth to promote LEQEMBI, a cutting-edge drug that combats Alzheimer’s Disease. The pieces were coming just before a new creative campaign, so our job was to keep the look clean and utilize the existing brand style. We also utilized an existing photoshoot of real patients, displaying them large scale where possible.

The conference booth included large walls, interactive LED panels as well as patient videos.

The brochure included the new infographics, charts, MOA graphics and icons to tell a simple, clear story.