We presented 3 concepts that would bring awareness to COPD, a complex inflammatory disease. The strategy asked us to speak to the patient disease burden, the key drivers, and the types of inflammation.

The client wanted to make use of cutting-edge technology as well as be show-stoppers. Concept 1 features a large interactive LED sphere that appears similar to a plasma globe, the science toy that sends lighting rays to your hand. Concept 2 features a huge interactive wall where one can learn about the inflammation cascade. Concept 3 features an LED floor that reacts to pressure, and showcases information as the attendees walk on it.