Working on pitch concepts is one of the most fun and challenging parts of our job as creatives. And new AI technology broadens our ability to imagine. Most of these concepts use Midjourney to do such things as bring us into an imaginary world of dancing T-cells, light up neuroscience in the sky, or create realistic portraits of bad ass characters. The finish level varies on these ads, but they all show a concept that was formed with a writing partner and a spark of an idea.