LMI Brand Campaign "Unique Brain" + Patient Brochures

The assignment was a brand campaign to position LMI as a leader in the neurology field. They want to promote PET scans as the way forward in early detection of Alzheimer’s disease. We highlighted the human element with a simple campaign showing unique patient portraits and their colored brain scans. I created basic brand styling as well as an illustration style for the patient profiles. 

LMI Brand Campaign "Unique Brain" + Patient Brochures

The assignment was a brand campaign to position LMI as a leader in the neurology field. They want to promote PET scans as the way forward in early detection of Alzheimer’s disease. We highlighted the human element with a simple campaign showing unique patient portraits and their colored brain scans. I created basic brand styling as well as an illustration style for the patient profiles.